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What to Look For in an Abstract Logo

The main consideration is finding or developing a logo that distinguishes your company. This may sound like a cliché, but it does matter and surprisingly few logos succeed. What makes your company different from your number one competitor? It can be something really simple, like a letter A company initial in this example.

In this logo there is a double bonus in that the "A" represents "Aaron" in the company name, but the shape also resembles a roof truss which alludes to the type of service being offered.

What if the quality of your service or product is what defines your company and sets you above the rest? Can an abstract concept like "quality" be rendered in a logo? The answer is yes. Take a look at the custom accounting logo below:

In this logo the concept of quality is implied by the check mark and the star, symbolizing a job done right.

Diversity? Sure you can show that in a logo:

You get the idea. Here are two more abstract logos that work because they communicate something about the nature, spirit or character of the business they represent.

The "swoosh" concept shown in the logo above may be a little touchy. Perhaps more than a little. As great as swooshes are in logos, they have been used so often by now that it is best to steer clear. If you are determined to have a swoosh in your logo, combine it with something very unique so that it does not disappear in the sea of swooshes that represent companies these days.

If you're not sure how to apply all this to your company and your logo, let us help you. Goodness knows we've helped thousands like you! We create stunning custom logos from only $175. We have been doing it since 1997.

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2016-07-27
by Andre le Roux